Making digital marketing simple, effective and impactful for New Zealand businesses - big and small.

This is Someone Digital.

A woman with long brown hair, wearing a white shirt and blue jeans, sitting on a light-colored couch in a bright room. She is smiling, holding a smartphone in her right hand, and a black laptop is on her lap. She is looking at the camera. There are green plants on a shelf in the background.

Digital marketing that works as hard as you do.

Whether you are starting your marketing from scratch, looking to grow or just wanting something fresh - you’ve found Someone to take your marketing in the right direction.

LET'S GRAB A COFFEE & CHAT

Digital marketing services

Based in Rolleston, Christchurch, I work with businesses across New Zealand to deliver digital marketing that makes an impact. Whether you need strategic guidance and light touch support, or someone to take marketing completely off your plate, I collaborate with my clients to build partnerships that work completely around you.

With over 15 years of hands-on expertise across SEO & AI Search, Google Ads, Social Media, Website Management and Marketing Strategy, Someone Digital will create a solid foundation and a tailored marketing plan to elevate your business.

Because marketing isn’t one size fits all - every strategy is specifically built for your business and your customers.

    • SEO & GEO Website Audits

    • SEO Strategy & Roadmaps

    • Competitor Analysis

    • SEO Management & Strategy

    • Google Ads & Conversion Tracking Set Up

    • Google Ads Campaign Management

    • Paid Search, Display & Demand Strategy

    • Audience & Keyword Building

    • Paid Social Media Advertising 

    • Organic Social Content Planning, Ad Creative and Management

    • Meta Business Manager Set Up

    • Content Planning & Performance

    • Social Media Audits

    • SEO optimised website copywriting

    • Brand & marketing content strategy

    • Social media content creation

    • Email marketing content development

    • Squarespace website design & development

    • Website Consultations

    • Copywriting, SEO & Content Optimisation

    • Website Management

LET'S GET STARTED

Digital marketing for the ambitious, curious, bold and clueless

Whether digital marketing feels overwhelming, out of reach, ineffective or just unachievable - partner with Someone who is as passionate about your business as you are.

I work with you to create a completely tailored marketing strategy - so it doesn’t matter if you are starting from scratch or are looking to take your business to the next level.

From basic social media marketing training and Google ads support through to website management, SEO and full channel strategy development and implementation - I take the time to understand your goals, your customers, your needs and your budget.

Leave it with the expert - turning digital complexity into business growth.

Close-up of a person’s hand holding a smartphone displaying a grid of articles or images, with a laptop keyboard in the background.

Some of our epic clients

Lincoln Loft is a client of Someone Digital in the Health& Wellness Industry

Lincoln Loft Reformer Pilates

  • Organic & Paid Social Media

  • Website Management (Squarespace)

  • Marketing Strategy

Close-up of a large blue building with orange letters spelling 'FIC' and the words 'Marketplace & Warehouse' below, against a partly cloudy sky.
Man riding a lawn mower, wearing sunglasses, headphones, black and orange jacket, and gloves on grassy field with trees and a fence in the background, with a logo for 'OPS LTD. Outright Property Services' in the upper right corner.

Displayworks

  • SEO & AI Search

  • Website Management

  • Copywriting & Content Development

Modern multi-story building with gray and wood exterior, large windows, under cloudy sky.

Outright Property Services

  • SEO & AI Search

  • Website Management

  • Organic & Paid Social

LG Consulting

  • SEO & AI Search

  • Website Management

  • Organic & Paid Social

  • Copywriting & Content Development

Someone in the know

Janelle McPherson is a Canterbury based digital marketing specialist support small and large New Zealand businesses with all digital marketing needs.

Hi, I’m Janelle — your digital marketing specialist and the face behind SOMEONE DIGITAL. After years of hearing “I wish I knew someone who can sort out our digital marketing”, it became clear just how many business owners feel overwhelmed, frustrated, or disappointed by underwhelming digital results.

With over 15 years of in-house and marketing agency experience across New Zealand and the UK, I’ve worked with small businesses, start up’s and large organisations to deliver marketing that actually works. After moving to Christchurch in 2020, my experience as a Digital Marketing Specialist has led me to help drive growth for some of New Zealand’s most iconic brands.

I created Someone Digital to offer a one-to-one digital marketing service that feels accessible, achievable, and genuinely collaborative. Specialising in SEO, paid marketing campaigns, social media management, website optimisation and general strategy - you will have access to a marketing ‘Jack-of-all-trades’ on terms designed to fit your business and budget.

I focus on practical strategies that deliver real results - no bullsh*t, just marketing that works.

WORK WITH ME

So - shall we get started?

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Someone Digital specialises in SEO, GEO and AI Search for local and nationwide New Zealand businesses, offering SEO Audits, advice and SEO implementation to help businesses rank on search engines and AI search such as Chat GPT.

Someone is busy - follow along »

View fullsize 🗞 Newsflash! The NZ Privacy Act amendments are now in force and the way you handle client data may be affected 🔍 From May 1st, if you gather personal data from a source other than the individual themselves, you need inform them clearly what and wh
View fullsize “Does SEO even matter anymore?” “Can’t I just use AI for that?” “Why bother when I can just ChatGPT it?” Look, I get it. Saving time and money is always at the forefront of every business decision. But in th
View fullsize 6 months in the making and Someone has finally arrived ✨ Introducing Someone Digital - bringing accessible, collaborative digital marketing to kiwi businesses. Marketing for the bold, curious, ambitious and completely clueless 😅 Whether you’r
View fullsize Someone to up your marketing game ✨ For those out there struggling to keep on top of your digital marketing, you are definitely not alone. With the on-going weight of running the day to day, marketing often gets pushed to the side, rushed or just c
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View fullsize SOMEONE is almost here 👀 Coming March 2026💥

Frequently asked questions

  • The short answer here is how long is a piece of string - but generally a digital customer will help you grow your online community, attract more customers and sell more of your product or service through digital channels such as Google, Facebook and Instagram, Youtube and more. By improving your company’s online visibility and turning your tracked data into focused strategy, a digital marketer can help turn your traffic and engagement into qualified leads and sales.

  • Someone Digital can offer you a more personal, flexible approach to your marketing. Instead of potentially having multiple account managers and slow lead times, you work directly with an experienced digital marketing specialist who learns how your business ticks, tailors your marketing strategy to your goals and budget and becomes an extension of your team, taking care of the marketing so you can focus on your strengths.

  • SEO (Search Engine Optimisation), and now AEO (Answer Engine Optimisation) helps your business appear in Google and AI Search programs (such as Chat GPT) when potential customers are actively searching for your products and services. SEO build long terms visibility and helps to improve the credibility of your business, cementing it as a hugely valuable strategy to grow. It creates a much more sustainable, stronger presence for your business, and when combined with paid marketing ads, it extends your online coverage.

  • Based in Rolleston, Christchurch - Someone Digital can work with businesses located anywhere in New Zealand. I have clients across both the North and South Island, and work with companies from a range of industries, including health and fitness, construction, sports, town planning, signage, landscaping, real estate and retail.